Social Media as marketing, social and entertainment tool Research Paper

Social Media as marketing, social and entertainment tool - Research Paper Example A classic example is the use of Social Media by current United Sates President to reach millions of young voters (Kanter 28).A more recent even though grotesque example of Social Media power has been its use by Islamic radicals in the Middle East to post the beheading of people on social media. The act is ugly but the effect is instant and compelling. Non Profit organizations and their communities exist in the same environment that profit making one’s and politics do. The dilemma is should non profit organizations whose interest is not necessarily profit go the same way. Beth Kanter in her book The Networked Non Profit answers this question. Overcoming Fears The skepticism and concern of Help Worldwide Board and Staff members is quite understandable. However we will soon find out that the advantages of joining Social Media far outweigh the disadvantages. Social Media help to build social capital cheaply (Kanter 34) and keeping in touch with the Social Culture is vital. An example is given of the American Red Cross which lost touch with the public during Hurricane Katrina because it failed to hear criticism about it’s failure to respond quickly since it did not have the capacity to listen (Kanter 41).The organization reacted by creating a Social Media policy that was open and candid thereby embracing a new Social Culture. This signified a Culture shift (Kanter 56) that is required of all non profit organizations since Social media enables organizations to listen to millions in an easy way (Kanter 61). The saying goes that if we don’t change, change will change us.We cannot talk about change without mentioning generational change.

outsourcing at clarendon :: Globalization essays, research papers

INTRODUCTION Clarendon Street Consultants (CSC) is a long-standing consulting firm based in Chicago. With a history of operations spanning more than forty years, our firm has established a faithful client base, which it serves through five privately-owned offices. The firm has recently been confronted with the controversial issue of outsourcing American jobs. Proponents of the measures claim that the outsourcing of labor is beneficial for Americans in terms of cost savings for corporations and the creation of better-paying jobs for workers. Those that oppose these measures point out the loss of American jobs at the expense of low income households, as well as a greater dependence on other countries. CSC has decided to examine the issues of outsourcing American labor from a bilateral perspective—the firm will analyze the issue based on its positive impact on profitability and American society. The firm wishes to form its own conclusion based on available information. This conclusion will help CSC in its own future outsourcing-related issues, and will guide the advice given to clients on the subject. A recent article on the subject of outsourcing from Business Today proved useful in our analysis. In the article, author Max P. Michaels heavily favors outsourcing. Michaels, who is a member of the India Business Council, gave a few valid arguments supporting the use of outsourcing in the U.S. However, in order to get a clearer picture of these arguments, I found it useful to analyze the article itself and the arguments in favor of such a position. ARGUMENT In his article, Max P. Michaels concludes that â€Å"Offshoring is Good for America† (96). In order to determine why Michaels believes this is so, we must first take a closer look at his argument. He has provided the following reasons to support his conclusion that offshoring is good for America: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cross border outsourcing of American labor results in U.S. wealth creation †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cross border outsourcing is good for shareholders, consumers, and workers in America ANALYSIS Cross-border Outsourcing Creates Wealth Michaels provides his first reason for his argument by stating that â€Å"America is going through a wave of wealth creation, this time triggered by cross-border outsourcing† (96). Restated, the reason simply states that cross-border outsourcing causes wealth creation. This is a good reason to support the author’s conclusion, but there are a few impediments to his argument in the article. First, the author uses ambiguous wording to describe his presentation of the facts. The phrase â€Å"disruptive creation† is used twice in this section, without leaving the reader with any clue as to the author’s meaning (96).

Hyperactivity Disorder as a disorder experienced

Russell Barkley (1995) defines Attention Deficit Hyperactivity Disorder as a disorder experienced in the developmental stage of children which is manifested by signs such as attention problems, impulsivity, and hyperactivity. It is a real disorder and a real problem and often results to negative implications.It can cause emotional difficulties too on the part of the parent. Attention Deficit Disorder is a hidden disability as there are no outward signs that there is something physically wrong with the central nervous system or brain except for the series of behavioral changes (as cited in the About Website, 2006) . It is a real childhood illness that affect the way children act, think, and feel.Several explanations of the factors that led to the development of this disorder have been offered. The genetic aspect bears one. As cited in the report by the National Health and Medical Research Council Government of Australia (2000), people with this disorder underwent cases of mutations in their dopamine transporter genes (Cook, Stein, Krakowski et al 1995) or receptor genes (D4 receptor gene à · Ebstein, Novick, Umansky et al. 1996). Also in this report, congenital factors may also play a role in the development of ADHD. Maternal substance abuse such as the use of nicotine, cocaine may induce symptoms related to ADHD (Nichols and Chen 1981).The strength of genetic influence on ADHD is confounded in these evidences from previous studies taking into account environmental influences as written through a personal communication by Dr. Galves et al (2003) as they explain that the findings on how genes can affect the development of ADHD is strengthened by the fact that through the direct synthesis of proteins — stress, trauma, and lack of parental responsiveness can alter the correct processes of this. This process of protein synthesis is far more complicated than the common knowledge on this as purveyed by the media. Simply stated, the process of gene transcriptio n can be influenced by external factors mentioned above.Attention disorders also run in families, so there are likely to be genetic influences. On some previous studies on children, 25% of the close relatives of these children with ADHD also have the same disorder. Studies of twins even strengthen the positive relationship between genes and ADHD.The relationship between the parent and child temperament is also an important thing to look at in analyzing the factors that may contribute to the development of this disorder. However, Dr. Galves et. al (2003). maintain that genetic factors are not the major influences of ADHD as they cite the study of Lewis, Amini, and Lannon (2000) for this argument: â€Å"The process of genetic information sets down the brain’s basic macro and microanatomy. But experiences also play a vital role here.It narrows down the macro possibilities into an outcome. Experience then can induce or deter genetic capacities. Infant-parent interaction affects the neurodevelopment of the baby in his primal years. Parents mold the child’s inherited emotional brain into the neural core of the self. In conclusion, Genes and experience contribute to the make-up of child’s neural core†.

Strategic Management at the Walt Disney Company - 4260 Words

Identify an episode of strategic change for an organisation of your own choice. How appropriate was the approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney†¦show more content†¦Financially, Iger managed to steadily increase share prices from a 2005 average of $25 to an average of around $34 in 2007 (Barnes, 2010). Despite a global recession which halted consumption of products and visits to its theme parks, the company has seemingly recovered its low of $15 in 2009 with its share prices reaching almost $38 as of May 2010. As I will explain however, the strategic change at Disney has not only provided short-term profits, it has put the company in a position in which it can sustain its competitive advantage in the long-term due to the changes in the structure and underlying cu lture of the organisation. Beginning with the pre-2005 context of Disney’s business environment I will show why Eisner’s autocratic style of management was impeding the necessary changes the company needed to survive in light of the issues facing the company. Following on from this analysis I can assess the process of change which the company undertook relating to relevant theories in the strategic change literature. This will allow me to evaluate the effectiveness of the leadership during this process and show how CEO Iger was central to the changes which took place, again in accordance with strategic leadership theories. Finally I will attempt to identify how Disney has harnessed its key resources and core competencies throughout the process of strategic change to give itself aShow MoreRelatedA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. 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