FORD BUSINESS REPORT Essay Example | Topics and Well Written Essays - 2500 words

FORD BUSINESS REPORT - Essay Example This paper has outlined some of the threats posed by other competitors, the unpredictable future especially on the issue of cheap fuel. The assessment has been done using the SWOT analysis in comparison with the competitors. By the end of this paper, one will understand the appropriate measures the company can take to deal with the competition, threats, opportunities and the stagnant European market, which has seemingly remained impervious to Ford. FORD is an automobile company based in the US states but operates in other countries where it manufactures various types of vehicles. Apart from owning various kinds of vehicles, the company has also bought some shares in other companies. For instance, Wilkins (2011) reported that Ford currently has a 21% stake in Japan’s Mazda. Additionally, Ford in UK owns 8% of Aston martin and China’s Jiangling offers 49% to the same company. The company has other ventures where it has worked with other companies like in Russia, Thailand and Turkey Away from the ventures and acquisitions, the company has gone various hurdles including the 2008 recession that saw many countries’ economies suffer adversely. It is during this time that fellow competitors like GM and Chrysler suffered greatly and only the US government’s efforts saved them. Having survived the crisis, Ford registered encouraging results and in 21012, the company had a $134 billion revenue and $ 5,665 billion profit (Grant 2012). At this time, the number of employees in this company had hit the 164,000 mark making it one of the best companies in the US. The essence of writing this report is to highlight its current position and offer recommendations on how to deal with its weaknesses and threats. Like in any other business, Ford has a number of competitors who could be a threat to its profitability unless measures are put in place. In the US, the number of companies rivaling Ford in the automobile business is pretty big. Firstly, the

The Art of English - Everyday Creativity Essay Example | Topics and Well Written Essays - 1500 words

The Art of English - Everyday Creativity - Essay Example For example, one sentence, the ship ploughs through the waves, indicates that the ship is moving slowly through the blocking high waves because the high storm waves are creating a strong resistance to the ship’s current path. The sentence should be literally interpreted as the ship is using a plough tool to plough the ocean, just like a farmer who literally ploughs the farm with the plough tool (Maybin & Swann 2006, p. 46). Further, Cameron discusses that some metaphors are so common that people do not realise they are metaphors. For example, the phase it is on the news today indicates that the topic is being discussed in the news. The people will realise that the phrase does not literally mean the â€Å"it† is on the news just like the glass is on the table (Maybin & Swann 2006, p. 47). In addition, Cameron observes that the people have different reasons for using metaphor. Most individuals use metaphor to improve understanding of the senders’ messages. For exam ple, the child states that his tummy has a fire engine to send a clearer message that the child has a stomach ache (Maybin & Swann 2006, p. 50). Another example, †¦ information on which we can build on., indicates that the information is used as a starting point for another activity. The phrase does not literally mean to build on something like placing a pen on a book (Maybin & Swann 2006, p. 50). ... The author offers different variations of how a metaphor is used. Further, the author discusses many types of metaphor uses. The author even goes down the level of children to make the article very interesting. The part about the lollipop trees metaphor brings up the readers’ mind to imagine when they were just little kids. As kids, lollipops were real treasures. The children felt momentarily happy when licking a lollipop. Further, the author correctly creates interest in the mind of the readers when she describes how the simple word on can be used to catapult the on word to a more artistic level by joining the word with other words to form the metaphor †¦build on. The author’s use of another metaphor, the ship ploughs through the waves, explains the creativity benefits of using metaphor. The author compares the ship’s plough activity with the farmer’s plough activity indicating that the effect of the ship’s plough of the sea has the same diffi culty that is experienced by the farmer as the farmer ploughs the farm land. Consequently, the readers will easily understand the concept of metaphor. The same author rightfully explains why her work is well written. The author reiterates that the metaphor brings two different ideas together to generate further sense, seeing one thing in terms of something else (Cameron 2009, p. 3). The author enlightens her metaphor concept by writing another book. The other book gives more examples on the benefits of using metaphor. The mediocre reader will not resist the persuasive discussion of Cameron to include metaphor words in their daily lives because she is so swift, direct, credible, and true in her presentation of the topic. Types of evidence used to support the