Wednesday, July 1, 2020

5 Steps to Build Out Your Real Estate Mobile SMS Marketing Strategy

Marketing is getting tougher and tougher—there's no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year, and customers becoming choosier than ever, you wouldn't be alone if you're exploring new techniques to get more out of your marketing cash. Related: The complete real estate marketing guide One strategy you should consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert. Even though average open rates for SMS messages beat email by a whopping 28%, your real estate company sells homes for a large price—unlike small-ticket items that can be purchased on a lunch break. So, how can you make text message marketing your biggest driver of website traffic, leads and sales? Here are the five steps you'll need to build out your mobile real estate marketing strategy, as well as two brands who are already killing it with their text messages. 1. Determine who you want to contact Just like any marketing strategy, you'll need to base your mobile marketing campaign on buyer personas—a clearly defined document that lists details about your ideal customer. For real estate companies selling student accommodation, that might include: People with less than $20,000 to spend Between the ages of 18 and 25 No long-term commitments Currently living within 5 miles of the local college Once you've got this to a T, you're left with a bunch of shared interests. Use this information to find the people you want to target with your text messages. 2. Collect their information The next step in your real estate text message marketing strategy is to collect the information of the people you're targeting. You can do this by taking advantage of your other marketing strategies. For example: why not run a Facebook ad, using the details you defined in your buyer persona, to encourage them to fill in a form? (You might need to offer an incentive to do this, such as a free ebook or a guide to purchasing a new home.) But once you've got their information, don't push the Send button just yet. You'll need to have explicit permission from your prospect before sending an email, or you could land a hefty fine—and an unhappy buyer. 3. Choose an SMS marketing platform While purchasing a new phone to send out your new messages is a great way to get started, it's wise to invest in an SMS marketing platform from the outset. That way, you can: Track various metrics after you send, including open and response rates Send SMS messages in bulk Personalize each message you're sending View your strategy online, and share with other staff on your marketing team Platforms like Text Local, Text Request and Textedly can help with this, just to name a few. 4. Select a text messaging schedule Gotten to grips with your new software? Awesome! It's time to make a start on your text messaging schedule. You'll want to put some thought into the time of day you're messaging your potential buyers, and the day of the week they're being delivered. Why? Well, because texting your customer at 11pm could frustrate them—they're likely to be asleep. However, sending an SMS message at 5pm could reach your customer when they're on their daily commute with time to respond. Find the perfect schedule by referring back to your buyer personas and filling out a daily routine for them. Remember: You want to push your messages at times they're unlikely to be busy—and have time to invest into their search for a new home. 5. Perfect your messages Before rushing off and sending the first message that comes to your head, take some time to think about what you're actually sending. You don't want to send 10 messages only to find a spelling mistake, right? Use key copywriting principles to make your sales messages as effective as possible, and focus on replicating your ideal customer's language. Going back to our example of student accommodation, this example: "Ready to let your hair down at this years' Homecoming? Make sure you've got somewhere safe to call home. Reply PARTY to find five local student dorms near Stamford from just $200/month." ...would be much better than: "With stunning high ceilings and low-interest mortgages, find student accommodation near Stamford to help with your studies. Reply YES to opt-in." Why? Because it's avoiding the overused jargon that would push them away and making your real estate brand feel more relatable. 2 awesome examples of real estate companies using SMS marketing Ready to make a start on your SMS marketing strategy and see tons of new leads roll in? Here are two awesome examples of real estate companies nailing their text message marketing strategy to provide inspiration for your own. 1. "Text for more information" Earlier, we listed collecting your potential buyer's information as a key part of your SMS marketing strategy. ...But, what if you could collect their information by asking them to hand it over in a way that suits them? This real estate company used this idea on one of their "for sale" signs, asking potential buyers to text a number for more information on the listing. It's a fantastic way to personalize the texts you're sending—and make sure you're only focusing on people who are actually interested. 2. Asking for more information Another fantastic way to engage your potential real estate buyers through text is to ask them for more information, based off the data you've already got from them—like this example: But, why does this work so well? Well, the prospect doesn't feel like they're being contacted by someone out of the blue. They've mentioned previous information that's already been shared (the choice of neighborhood), while asking for more in a way that prompts a response. Key takeaway Once you've made a dent in SMS marketing for your real estate company, we're confident you'll soon see a boost in new inquiries about your properties. However, don't forget that it may take some time to see results from your text message marketing strategy. Collecting customer information and perfecting your message can take a while, but don't give up—you're almost there. Your brand matters. Learn how to protect and elevate your real estate brand in this branding essentials guidebook.

Tuesday, June 9, 2020

Prudential Stock and Burberry Stock Return for Whole Year - 275 Words

Financial Accounting for The Prudential Stock and Burberry Stock Return for the Whole Year (Essay Sample) Content: M.Sc MANAGEMENT AND FINANCE Student Name:Institution NameLecturers NameFinance EssayFebruary 2015SECTION 11(a)AnswerSelection of the StockFor the purpose of analysis in this study, the selected stocks are Burberry, London stock exchange group, Easyjet, Prudential and Barclay. The reason for selecting the five stocks is because of the weight of their portfolios and the efficiency of their performance (Galor 2005, p. 37 - 38). The study of the market prices identifies these stocks as the strongest and the most efficient considering the economic factors between 2012 and 2014 as observed by Walker (2014, p. 38). The data gathered for this analysis was taken from the Yahoo Finance library. The stocks assists in the comparison between various prices and the correlations that links the economic variables in the UK market such as the Consumer Price Index, rates of inflation, rates of economic Growth and the Volumes of imports and exports (Fister 2011, p. 40). The two stocks f all into two categories of portfolio; the restricted portfolio and the non-restricted portfolio (Hueting 2011, p. 32 - 33).DiscussionBurberryBurberry is a company belonging to the Fashion industry. It is large because of its portfolio with more than 9000 employees (Martenson 2011, p. 31). It has opened more than 100 branches and subsidiaries in the United Kingdom and beyond. In terms of its financial position, Burberry has a capital of more than GBÃ ¢ 6 billion as estimated by Mandelbrot Hudson (2004, p. 34). The average dividend value during the three years of study is 5% of the shareholders equity (VÃ ¡squez 2008, p. 32). The market share for Burberry in the London Stock Exchange is about 2.8%. London stock exchange groupLondon stock exchange group the stock exchange authority in the UK. It is large because it covers more than 250 companies in the United Kingdom. It has a capital of more than GBÃ ¢ 200 billion. According to Grier (2008, p. 45), the average dividend value durin g the three years of study is 10% of the shareholders equity. EasyjetEasyjet is a company in the aviation industry. It is large having more than 2000 employees and running more than 30 branches in the United Kingdom as stated by Stratton et al (2009, p. 52). Easyjet has a capital of more than GBÃ ¢ 10 billion. The average dividend value during the three years of study is 8% of the shareholders equity as stated by Tobin (1958, p. 28). The market share for Easyjet in the London Stock Exchange is about 7.6% (Shan, McGuin Waller 2007, p. 7).PrudentialPrudential is a company in the financial sector. It is large because of its portfolio with more than 26,000 employees. It has opened more than 120 branches and subsidiaries in the United Kingdom and beyond (Lintner 1965, p. 27). In terms of its financial position, Prudential has a capital of more than GBÃ ¢ 25 billion (Merton 2001, p. 49). The average dividend value during the three years of study is 12% of the shareholders equity. The m arket share for Burberry in the London Stock Exchange is about 3% (Jones 2002, p. 43).BarclayBarclays is a company belonging to the Banking sector. It is large because of its portfolio with more than 150,000 employees (Argyrous, Forstater Mongiovi 2004, p76). It has opened more than 500 branches and subsidiaries in the United Kingdom and other regions. In terms of its financial position, Barclays has a capital of more than GBÃ ¢ 37 billion (Markowitz 1959, p. 43). The average dividend value during the three years of study is 6.7% of the shareholders equity (Bhalla 2010, p53). The market share for Burberry in the London Stock Exchange is about 1.8% (Skaf 1999, p. 58).1(b)AnswerCalculations of Mean Return CalculationLondon stock exchange groupReturn for year 1 (R1) = 0.577Return for year 2 (R2) = 0.25Mean = (R1 + R2) / 2Mean = (0.577 + 0.25) / 2 = 0.4135BurberryReturn for year 1 (R1) = 0.526Return for year 2 (R2) = 0.599Mean = (R1 + R2) / 2Mean = (0.526 + 0.599) / 2 = 0.5625EasyjetR eturn for year 1 (R1) = 0.994Return for year 2 (R2) = 1.164Mean = (R1 + R2) / 2Mean = (0.994 + 1.164) / 2 = 1.079PrudentialReturn for year 1 (R1) = 1.47Return for year 2 (R2) = 1.724Mean = (R1 + R2) / 2Mean = (1.47 + 1.724) / 2 = 1.597BarclayReturn for year 1 (R1) = 0.862 Return for year 2 (R2) = 1.109Mean = (R1 + R2) / 2Mean = (0.862 + 1.109) / 2 = 0.9855Calculations of Standard DeviationLondon Stock Exchange GroupStandard Deviation = (0.414 + 0.34) / 2 = 0.377BurberryStandard Deviation = (0.4577 + 0.512) / 2 = 0.48485EasyjetStandard Deviation = (0.951 + 1.098) / 2 = 1.0245PrudentialStandard Deviation = (1.56 + 1.82) / 2 = 1.69BarclayStandard Deviation = (0.889 + 1.051) / 2 = 0.971 (c)AnswerThe calculation of Covariance and Mean for the Stocks was done in Excel Spread sheet. The results are summarized in the table below. R refers to restricted Portfolio, UNR refers to unrestricted Portfolio and RD refers to the portfolio weight of the Random Distribution (Denney 2005, p62).A. Input s on stocks: mean, standard deviation, and correlation matrixStandardExpectedStockDeviationReturnRD0.30.23UNR0.230.34R0.40.34RDUNRRSt. Dev0.30.230.4Mean0.230.340.34Correlation MatrixRDUNRRRD1UNR1.51R0.31.21B. Covariance MatrixRDUNRRRD0.090.10350.036UNR0.10350.05290.1104R0.0360.11040.16C. Equally-Weighted PortfolioRDUNRRWeights0.33330.33330.33330.33330.010.01150.0040.33330.01150.0058777780.0122666670.33330.0040.0122666670.0177777781.00000.02550.02960.0340Variance0.0892St. Dev0.298645089R * weight0.0766666670.1133333330.113333333Mean0.303333333Minimizing Variance given Mean for portfolioMinimizing the variance in Excel SolverPortfolioRDUNRRWeight-0.71932.7430-0.7237-0.7193365080.046570051-0.2042201120.0187401142.743001587-0.2042201120.398022653-0.219145597-0.7236650790.018740114-0.2191455970.0837905841.3000-0.1 389-0.0253-0.1166Variance0.2808679StDev0.5299697R x weight-0.1654473970.93262054-0.246046127Mean0.521127016Table 1: Correlation And Covariance1(d)AnswerThe CAPM Method uses the formula below to calculate the expected return (ra) using the risk free rate (Feldstein, Hines Hubbard 2007, p. 57) and (Sward 2006, p. 84).ra = rf + Ba (rm - rf)Whererf is the Risk Free RateBa is the beta of the securityrm is the expected market Returnra = rf + Ba (rm - rf)Ba = (ra rf) / (rm rf)17 = 3% + Ba (10% - 3%)0.17 = (0.03 + Ba (0.1 0.3))Ba = (0.17 0.03) / (0.1 0.03)Ba = 2Beta = 21 (e)AnswerLondon stock exchange group = 0.4135Burberry = 0.5625Easyjet = 1.079Prudential = 1.597Barclay = 0.9855London Stock Exchange GroupMean Return ra = rf + Ba (rm - rf)ra = (0.14 + 2(1.2 - 0.7) = 1.14 = 114%The actual mean Return = 0.4135 = 41.35%The stock was overpricedThe suggested action is to is to increase the risk free rate BurberryMean Return = ra = rf + Ba (rm - rf)ra = (0.08 + 2(1. 08 - 0.7) = 0.84ra = 84%The actual mean Return = 0.5625 = 56.25%The stock was overpricedThe suggested action is to is to increase the risk free rateEasyjetMean Return = ra = rf + Ba (rm - rf)ra = 0.2 + 2(1.2 - 0.7) = 1.2ra = 120%The actual mean Return = 1.079 = 107.9%The stock was overpricedThe suggested action is to is to increase the risk free ratePrudentialMean Return = ra = rf + Ba (rm - rf)Mean Return = 0.06 + 2(1.14 0.14)ra = 2.10ra = 210%The Actual Mean return = 1.597 = 159.7%The stock was Under-pricedThe suggested action is to is to reduce the risk free rateBarclayMean Return = ra = rf + Ba (rm - rf)ra = 0.14+2(1.17- 0.17) = 2.14ra = 214%The Actual Mean return = 0.9855 = 98.55%The stock was overpricedThe suggested action is to is to increase the risk free rateSECTION 22(a) AnswerThe two selected Stock are Prudential and Burberry. The portfolios are constructed as shown below.PrudentialPortfolioPortfolioxySt. DevReturn1000.20.370.20.51.70.5480328 0.4540.40.11.50.4782510.4560.61.53.11.05444770.9620.823.81.30883151.21612.54.51.56348971.471.235.21.81830691.724MEAN0.99590851.597Table 2: Portfolio Construction for PrudentialFigure 1: Efficient Frontier for PrudentialBurberry Portfolio weightPortfolioPortfolioxySt. DevReturn1000.20.370.30.20.90.30029990.3070.40.410.35165890.380.50.61.10.40434140.4530.60.81.20.45789080.5260.711.30.51203520.599MEAN0.37103770.5625Table 3: Portfolio Construction for BurberryFigure 2: Efficient Frontier For BurberryThe Prudential Stock has a return of 1.597The Burberry Stock has a return of 0.5625The total Return for the 2 stocks = 2.1595The total Return for all the stocks = 4.5925Calculation of annual Return = (2.1 / 4.5925) * 100Annual Return = 45.73%This is greater than the 20% expected annual return2(b)AnswerThe selection of the two stocks is because they have a predictable efficiency a.. .

Tuesday, May 19, 2020

Marketing Plan For An Exclusive Market Essay - 1317 Words

A marketing plan is not a list of marketing ideas from which you haphazardly choose various concepts to test or combine for trial-and-error experimentation. A plan is an essential business tool for hospitals, medical groups or provider practices to attract patients and consumers. Marketing in health care has shifted directly to consumers and patients. As discussed by Thomas, R. K. (2015), marketing uses a mix to of variables to influence users of an exclusive market. Marketing health care services are about how you position the organization to satisfy the needs of the market. Four critical elements of marketing that businesses should take into consideration when implementing any strategic plan for healthcare services are: Product. The right product to satisfy the needs of your target customer. Price. The right product offered at the right price. Place. The right product at the right price available in the right place to be bought by customers. Promotion. Informing potential customers of the availability of the product, its price and its place Introduction There has been a shift in paradigm from the four Ps of traditional marketing, initially defined by Philip Kotler in 1960, to the Five I’s: Intangibility, Inconsistency, Inseparability, Inventory and Interaction in the service industry that healthcare marketing should take into consideration. This discipline of 1to 1 marketing has created a focus on the patient and the customer. Promotions in the service industry can beShow MoreRelatedPyramid Door Formal Case Final Draft1383 Words   |  6 PagesStates of 350 distributors broken up into 300 non-exclusive dealers and 50 exclusive dealers. This strategy has allowed Pyramid Door to capture a market share of 2.6% with total sales in 2005 of $9.2 million. 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Sunday, May 17, 2020

Internet - Challenges of B2B and B2C E-commerce Essay

The Challenges of B2B and B2C E-commerce E-commerce â€Å"is the exchange of money for goods or services between companies and/or end consumers† (Hemond-Wilson). The most common image of e-commerce â€Å"is that of a web-based catalogue from which buyers can order products and the sellers can receive payment† (Hemond-Wilson). E-commerce has two main forms, which are business-to-business, and business to consumer. B2B e-commerce â€Å"is business which is conducted between businesses via some electronic means† and B2C e-commerce â€Å"is the exchange of money for goods or services between a company and end consumers using electronic technology† (Hemond-Wilson). E-commerce dollar volume of business conducted over the Internet in 2000 and 2001 were†¦show more content†¦This is already evident in the banking industry which has reduced its branch network significantly in recent years as most services become available on-line. 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This paper will compare and contrast the business models of a business to business (B2B), a business to customer (B2C), and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent aRead MoreDifferences in Ethical, Legal, Regulatory Issues in B2B vs. B2C Environment1309 Words   |  6 Pagesbusiness-to-business (B2B) and business-to-consumer (B2C) Web sites face ethical, legal, and regulatory concerns. Although both B2B and B2C sites share similarities in web-based jurisdictional issues and general ethical considerations, each site has its own specific concerns due to the end-user relationship of the consumer versus business (Schneider, 2004). Whether the end-user is a business or consumer, there is usually a transaction or sale of a particular product or service. Since the Internet launches onlineRead MoreDesigning An E Commerce Solution Evaluation Essay1624 Words   |  7 PagesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Types of E-commerce†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. E-commerce in use by organisations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Financial implications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Designing an e-commerce solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction. Many businesses have shown that after implementing an e-commerce system into their companies, sales have increasedRead MoreB2B And B2C Marketing Strategies Essay1379 Words   |  6 Pagesadvent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketingRead MoreB2B and B2C Marketing Strategies1422 Words   |  6 Pagesadvent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketingRead More B2B vs. B2C Marketing Differences Essay809 Words   |  4 PagesB2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. Traditional marketing in the business-to-business environmentRead MoreQuestions On E Commerce Strategy Essay1523 Words   |  7 Pages E-BUSINESS Subject Code: MS-114 Topic of Assignment: E-COMMERCE STRATEGY RELATED TO BUSINESS STRATEGY Subject Teacher’s Name: Ms. KHUSHBU ARORA â€Æ' â€Æ' RESEARCH ASSIGNMENT Subject: e-Business Subject Code: MS-114 Semester: MBA II Sem, I Shift; Section - A Batch: 2015-17 Instructor: Ms. Khushbu Arora QUESTION: Explain how e-Commerce Strategy relates to other aspectsRead MoreWeb Based Elements Of Initial Online Trust1558 Words   |  7 Pagesbusinesses and with a critical reflection. 6.1 CONCLUSION The research aim of this dissertation was to identify the web-based elements of initial online trust in recent qualitative and quantitative literature with the focus on ‘pure-play internet’ B2B e-commerce and to analyse in how far these affect the establishment of initial online trust. This aim is reached by achieving the research objectives. Regarding the first objective, an investigation shows that a higher initial online trust lead not

Wednesday, May 6, 2020

Human Resource Management ( Hrm ) - 1142 Words

he HRM Process Human Resource Management (HRM) is a combination of elements that work interdependently on each other to carry out the daily functions within an organization. Human Resources Management operates in several roles serving as a liaison between the organization and the employee. This dual role often present challenges within HRM; therefore it is vital the HRM Department is skilled on various issues that may arise on a daily basis within an organization. In this paper, I will discuss the role of Human Resource Management and the value the HRM Department adds to a team. Moreover, I will confer various duties, and task required b HRM and how they contribute to the efficacy of an organization and employee performance to†¦show more content†¦An additional role of HRM is preparing compensation and benefits packages that are attractive to qualified candidates while remaining within the limits of the organization s budget. Human Resource Management are mandated to uph old regulations that support health and safety, and they must cultivate an atmosphere where employees feel safe. Moreover, HRM must establish safety systems and report job-related injuries immediately. In many organizations, especially in production, manufacturing, warehousing, or offshoring employment, the HRM Department may be required to interact with Union Workers regarding various issues; hence HRM must be knowledgeable of these practices and procedures. Albeit, Human Resource Management processes necessitate abundant insight, planning, and collaboration, I will describe eight processes of HRM. As we discussed earlier the HRM process includes strategic planning which is the observation and evaluation period, during this level of the HR process, HRM will evaluate the needs of the organization internally and externally including opportunities for competitive advantages and potential threats. The second phase of the HR process consists of job analysis and job design. This process critiques current positions and analyses to adjust further. Job analyzation is used for restructuring, candidate selection, performance reviews, training, and compensation and wageShow MoreRelatedHuman Resource Management ( Hrm )1508 Words   |  7 Pagesâ€Å"Human resource management (HRM) is the managing of human skills and talents to make sure they are used effectively and in alignment with an organization’s goals† (Youssef, 2012). The primary role of human resource management is to plan, develop, and order policies and programmers designed to make prompt use of an organization’s human resources. It is that part of management which is concerned with the people at work and with their relationship within an organization. I currently work for a HumanRead MoreHuman Resource Management ( Hrm )1552 Words   |  7 PagesHuman Resource Management (HRM) is the function within an association that has emphases on the employment of, administration of, and providing direction for the employees within an organization. The Human Resource Management department members deliver knowledge, training, tools, administrative services, and lawful and organization advice. The HRM department is organized by very talented managers who has a mission to make sure the rest of the business has the needs for successful operation. HumanRead MoreHuman Resource Management ( Hrm )1562 Words   |  7 PagesHuman resource management (HRM) is an important strategic and systematic approach that provides each company with the opportunity to create policies and practices, as well as to establish administrative forms (Pfeffer, 2007). According to Armstrong (2009) HRM is an approach that deals with ‘employment, development, and well-being of the people working in organizations’. However HRM has evolved significantly through the years due to the rapid social, economic, polit ical and environmental changes.Read MoreHuman Resource Management : Hrm772 Words   |  4 Pagesa brief description of the models of HRM discussed in the first chapter of the textbook, and explain how each one relates to strategic human resource management. Human Resource Management (HRM) at its best seeks to manage people and resources to maximize economic and social outputs. Social output resulting from providing opportunity for advancement will ultimately make employees become true participants in the company. Bratton and Gold (2012) outline six HRM models, they are: the Forbrum, TichyRead MoreHuman Resource Management ( Hrm )1105 Words   |  5 PagesHuman Resource Management (HRM) is the function within an association that has emphases on the employment of, administration of, and providing direction for the employees within an organization. The Human Resource Management department members deliver knowledge, training, tools, administrative services, and lawful and organization advice. The HRM department is organized by very talented managers who has a mission to make sure the rest of the business has the needs for successful operation. HumanRead MoreHrm And The And Human Resource Management1094 Words   |  5 PagesIntroduction The main purpose to write this essay is to analogize the differences in the field of HRM and IR. The Foundation of Industrial Relations and Human Resource Management is based on intense academic study. The essay is an endeavor to illustrate by scrutinizing their objectives and the viewpoints or the approaches of this field. The first part of the essay is an attempt to define HRM and IR and it further continues to explain the differences and similarities between the two. In the lastRead MoreHuman Resource Management ( Hrm )1405 Words   |  6 PagesHuman Resource Management (HRM) seeks to manage people and resources to maximize economic and social outputs. Bratton and Gold (2012) outline six HRM models which include: the Forbrum, Tichy and Devanna model, the Harvard model, the Guest model, the Warwick model, The Storey model, and Ulrich’s Strategic Partner model of HRM. Forbrum Tichy and Devanna model of HRM is based on the principle of selecting, appraising, developing and rewarding employees who fulfill management strategic business interestsRead MoreHuman Resource Management ( Hrm )2412 Words   |  10 Pages these human traits can bring considerable benefits to organizations† (Mullins 1999). However, when managed poorly they have the potential to limit organizational growth and threaten the viability of a business. â€Å"There are countless examples of corporate and project crises in the construction sector which have arisen as the result of people s behaviour, and it would seem that human resource management (HRM) has the potential to eliminate more construction risks than any other management approach†Read MoreHuman Resources Management ( Hrm ) Essay794 Words   |  4 Pages Human Resources Management (HRM) is people who work in an organization. The manager is a person who manages people, leads, facilitates and provide tools for the organization. Human resources management also, sets strategic processes and procedures, run difficult and complex communication as the organization attracts the best talents from the recruiting process. Human resources management is where everything begins and ends for an individual and the organization. ConsequentlyRead MoreHuman Resources Management ( Hrm )1229 Words   |  5 Pages Human Resources Management (HRM) is people who work in an organization. The manager is a person who manages people, leads, facilitates and provide tools for the organization. HRM sets strategic processes and procedures, run difficult and complex communication as the organization attracts the best talents from the recruiting process. Human resources management is where everything begins and ends for an individual and the organization. Meaning, it’s where total processes are created for the

My Mother s Wedding Day - 1332 Words

I, Joey Wang, a 15 year old boy, woke up from bed one morning. I got out of bed and slipped on my usual Saturday lounge clothes of sweatpants and a T-Shirt. I was about to head downstairs when I remembered it was my mother s, Sarah Wang’s, wedding day. I quickly got changed into nicer clothes and went downstairs for breakfast. I started to get myself some cereal, but realized I should probably make something more special for my mother s wedding day. I decided to made two ham and cheese omelets, for the only two people who lived in this house were him and his mother. His mother came downstairs with an excited look on her face. Hey Mom, do you want an omelet? I asked her happily. Yes I do! Thank you so much for making us some omelets! My mom answered cheerfully. My mom and I sat down at the small table and began to eat our omelets. Once we were done with our omelets we started to finish getting ready for the day. I walked into the small, bright colored bathroom and brushed my te eth and combed my hair. Since the wedding wasn t until twelve o clock I decided to wait around until then. Finally it came time for us to go to the wedding. My mom and I got into the tiny, cramped, baby blue colored car that my mom owned and drove to the nearest church, St. Anthony s Catholic Church. Once we got there we entered the building, and I was directed to one of the seats. I waited for a little while, then I saw my Grandmother on my walk down the aisle.Show MoreRelatedSummary Of A Memoir Of Survival 1352 Words   |  6 Pagesmeant to be lived with simplistic beauty and gratitude. Like Wild, Rani s memoir is being considered for a major motion picture, but unlike Wild, Masquerade imparts the glamour of haute couture and runway fashion overshadowed by the mind control of being forced to live in a cult. As for books like Diane von Furstenberg s The Woman I Wanted to Be, Kaffe Fasset s Dreaming in Color: An Autobiography, and Grace Coddington s Grace: A Memoir being in competition? Nothing could be farther from theRead MoreAnalysis of Juliet from Romeo and Juliet1134 Words   |  5 Pages‘Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What’s Montague? It is nor hand nor foot, Nor arm nor face, nor any other part Belonging to a man. O be some other name! What’s in a name? That which we call a rose By any other word would smell as sweet; So Romeo would, were he not Romeo call’d, Retain that dear perfection which he owes Without that title. Romeo, doff thy name, And for thy name, which is no part of thee, Take all myself. In the play’s beginningRead MoreResponse Paper: Mamma Mia! The Musical1575 Words   |  7 Pagesâ€Å"A mother. A daughter. Three possible dads. And a trip down the aisle you’ll never forget!† MAMMA MIA! The Musical performed on Tuesday March 18, 2014 at the Hanover Theater by Work Light Productions written by the British playwright Catherine Johnson and directed by Phyllida Lloyd. A musical based on the 1970’s Swedish pop band ABBA top charter album ABBA GOLD: THE GREATEST HITS set on a Greek island vacation getaway unfolding the bride-to-be’s, Sophie, search for her self whom believes can findRead MoreThe About The Sudanese Wedding1547 Words   |  7 PagesThe Sudanese wedding is a sacred and treasured ceremony celebrated throughout Sudan s culture for its intricacy, beauty, and traditional values.Nearly one year on from the British Royal wedding, I think about similarities with Sudanese weddings. No national holiday to celebrate, but 3 to 5 day s of necessary customs to show off to Sudanese society who can spend obscene amounts of money on their children. (Sudanese Weddings: A Royal Shenanigan).Though Sudanese weddings are a glorious sight to beholdRead MoreMy Life Of My Brother Essay775 Words   |  4 PagesMy brother is seven years younger to me. And as a little girl, no one waited for him, like I did. No one, not even my poor mother who carried him for 9 months. Every time my mother came back from her regular check-ups, I went straight to her bedroom and searched both sides of my mother. ‘Mommys always bring babies from hospital,’ my little mind thought. I paced around my mother’s bed, I used to be constant state of worry - ‘Where is my brother?’ There were days I blamed my mother, ‘She must be lateRead MoreThe For Punishment - Original Writing Essay1416 Words   |  6 Pagesto move back to Canada and it was in my 17th year just when I was sitting my Highers, the Scottish exams t o say you had graduated from High School. We sold our beautiful house and had to live with Dad s Aunty Rose in a one bedroom house. All four of us and Aunty Rose living in a one bedroom house. What a nightmare. Aunt Rose and her neighbours loved to gossip. They preferred my sister, Talida who was â€Å"so much like, dad† and they hated me â€Å" so much like my mom† It was because Mom and I wereRead MoreNo Longer Just A Member Of The Wedding1740 Words   |  7 PagesMember of the Wedding; Grooms Are Taking an Active Role in All Aspects of the Big Day ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright 1997 The Washington Post BYLINE: Barbara Mathias ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Michael Centanni is a man who knows what he wants -- in love, life . . . and his wedding reception. No videotaping, no bouquet toss and no smashing of cake in the face, he says firmly. And that s just the beginning. Ever since the day 30-year-old CentanniRead MoreIf I Would Marry Them From City Hall937 Words   |  4 Pagesasked me if I would marry them. My friends Paul and Natasha finally planned to marry after so many years, and they asked me if I would perform the ceremony. I was their mutual friend and had known them as a couple almost as long as they had known each other. They are not members of a church, and wanted to be married by someone who knew them personally, rather than a justice of the peace direct from city hall. I do have a voice that could project, but other than that my qualifications to marry them wereRead MoreA Woman s Name Of The Kopp Chronicles1314 Words   |  6 Pageswith brown disheveled hair said frantically as she burst into tears. â€Å"I thought you would never get here. I don’t know what to do with my hair, and my mother needs help with the wedding, and they will be here any moment! Please hurry and come with me!† She sobbed and ran toward the doors of the palace. Karolina Sorg, a pretty seventeen-year-old girl, and her mother Theresia surprised at the sudden stop of the carriage and the loud outburst quickly recovered. They stepped out of the carriage and followedRead MoreWedding Crashers769 Words   |  4 PagesWedding Crashers Wedding Crashers was the return of the R rated adult comedy movie, it was the sixth biggest grosser in 2005, it is a sex comedy about two men who crash weddings to meet single woman and deceive them to get them into bed. I believe the movie Wedding Crashers is against feminism. The two male characters treat women like sex objects to gain their need for sexual satisfaction. The movie stereotypes women to make them seem like sex objects, disregarding their personality and

Sex Work and Public Opinion-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Sex Work and Public Opinion. Answer: Introduction The purpose of the essay is to shed light on the question of whether sex work can be seen as just any other work, which also forms the thesis statement of this essay. Sex work, despite being one of the oldest profession of the world, is still now seen in a very derogatory light and this is the reason for its not being considered as a profession on par with the other reputed professions of the world. This essay makes use of two arguments to show that sex work is a work not like any other work. The essay also employs some counterarguments to this view and at the end of the essay, there is also a refutation of these counterarguments. Finally, in the conclusion the overall arguments as well as counterarguments discussed in the essay, are restated to make the thesis statement more prominent. Discussion A sex worker, can be defined as a person who by the choice of his or her profession indulges in sexual intercourse kind of work. However, it is not often that, it is treated by people as a job on par with other professionals like doctors, engineers and other. Society, stills views prostitution or sex work as a kind of derogatory profession, even though it is the second oldest profession of the world. The health problems related to the work as the social stigma that the workers face are immense and therefore it becomes more important that the sex workers are seen on a par with the other respectable professional of the world. The root cause of this can be ascertained to the fact that sex is seen as a form of taboo since the ancient ages and therefore anything related to sex is generally ostracized from the purview of the society. The main point that this essay tries to address is that sex work is not a common job like any other and thus it cannot be judged through the normal profession al parameters of society. This argument can be supported by the fact that there are various negative impacts of the job on the health of the sex worker as the as the social stigma that the sex workers face. However, there many sex workers who actually enjoy their job. This view, can be refuted by the fact that there are many workers who are forced to do it because of violence and poverty and they do not enjoy it. The first argument commonly given is that women who work in the sex service become vulnerable to a host of different health related problems. The chief health related problem that a sex worker has greater probability of getting is sexually transmitted infections (STIs) as well as HIV. According to a report sex workers are 10% times more at the risk of getting infected by HIV than the common population ("Protecting the rights of sex workers", 2017)The second health problem faced by the female sex workers is the problem of pregnancy It is not always the circumstances under which they have to work is safe and effective and thus there is always the risk of getting unwanted pregnant. Workers belonging to the lower economic strata of the society are driven by economic needs to work even after getting which might prove to be harmful both for the unborn baby as well as the mother. Substance abuse is another common problem that the workers face. The stressful conditions under which the sex wo rkers do their job often drives many of them to resort to commonly available drugs like weeds, cracks, crystal meth, cocaine and various other ones. In 2010 the total number of women dependent on the drug amphetamines of which only 0.31% were non sex workers (Alexandra Torrico, 2017). The sex workers are also susceptible to various mental problems which can be the result of the violence inflicted by their various male clients (Oram et al.,2012). The poor mental health and substance abuse are actually interconnected as it is seen many times that poor mental health often leads the workers to resort to substance abuse. The second argument is that the sex workers are seen in a very unequal light in society no matter from what cultural, social or educational background they are. Despite being a part of the second oldest profession of the world they are without any social security. They do not have a steady income source, as a matter of fact it is often seen that they able to earn as long as age, physical appearance and health is on their side. They also do not receive any economic or social benefits from the governments end and also the number of organizations working for their benefit and uplift is very less. The condition or the working environment in which they usually work is also not very congenial to their health. They are often forced to work in places like slums or shanties, where there is no scope of any social security. They are generally deprived of all their human rights and it was not until 2003 that New Zealand became the first country in the world to implement the concept of decriminal ization and placed sex work on par with the other well renowned professions of the world(McHugh, 2013). Then there are those who loose even the basic rights like the right of life as the right of freedom after they are smuggled through illegal means and forced into prostitution. The policy of decriminalization implemented by several countries of the world like New Zealand, Australia, Spain and others brought about a radical change in the way in which the sex workers look upon their own profession. According to the findings of a recent survey many sex workers at the present moment do not actually consider their careers as bad as the society normally views it. They, as a matter of fact, even enjoy their work because of its flexible working hours and the amount of easy money that they can make (Maher, Pickering, Gerard, 2012). The flexible work hours allows them to indulge in recreational activities as well as personality development activities which helped them in their job roles as well as can open new avenues to them in the near future. However, many people refute this argument by saying that most of them are forced to continue in this job because of their poor life or limited economic opportunities. Some of them are acquired by means of illegal trafficking and are thus forced to continue in the profession as long as the pimp or the person who owns them wishes them to work and thus the conclusion that the sex workers do not enjoy the kind of work that they do and possible means should be implemented to stop this profession. According to the findings of a recent report, in the year 2012 alone around 5.5 million people worldwide were victims of the machinery of human trafficking (Lee, 2013). It, thus becomes apparent that a very substantial percentage of the sex workers all over the world are not in the profession of prostitution by choice rather they are in the profession are means of force. Conclusion Therefore ,from the above paragraphs it becomes apparent that sex work though apparently a job like any other job is very unlike the other jobs or professions that are normally followed all over the world. This particular though unique in its own context consists of its own advantages as well as disadvantages .The chief two arguments that support the thesis statement of this essay are the negative impacts that the profession causes to the health of the sex workers and the social stigma that the sex workers are normally made to face. The counterarguments to this view are the fact that there are actually some sex workers, who actually enjoy their work. It can be for various reasons like the flexible working hours or the large amount of easy money that they can make. The primary fact that can be upheld as a refutation to this counterargument is the fact that a large number of the sex workers are forced into work either by means of poor economic conditions, illegal trafficking, lack of j ob opportunities and various other factors. Therefore ,it becomes apparent from the discussion that sex work is a job unlike any other job. References Alexandra, R. M., Torrico, M. G. C. (2017). Sex Work and Social Inequalities in the Health of Foreign Migrant Women in Almeria, Spain.Revista de Cercetare si Interventie Sociala,58, 54. Lee, M. (Ed.). (2013).Human trafficking. Routledge. Maher, J., Pickering, S., Gerard, A. (2012). Privileging work not sex: Flexibility and employment in the sexual services industry.The Sociological Review,60(4), 654-675. McHugh, P. (2013).Prostitution and Victorian social reform. Routledge. Oram, S., Stckl, H., Busza, J., Howard, L. M., Zimmerman, C. (2012). Prevalence and risk of violence and the physical, mental, and sexual health problems associated with human trafficking: systematic review.PLoS medicine,9(5), e1001224. Protecting the rights of sex workers. (2017).Unaids.org. Retrieved 1 December 2017, from https://www.unaids.org/en/resources/presscentre/featurestories/2017/june/20170602_sexwork